Prostate Cancer Charity recruits rugby stars for awareness push
By Ariane Osman, marketingmagazine.co.uk, Friday, 02 September 2011 03:10PM
The Prostate Cancer Charity has secured the backing of Premiership rugby players, who will wear a branded mouthguard at this weekend's season launch.
The partnership between The Prostate Cancer Charity and the Rugby Players Association (RPA) will see players from Saracens, London Wasps, London Irish and Harlequins promote the charity.
The mouthguard, designed by manufacturer OPRO, will carry the charity’s "blue man" logo. Players including Ugo Monye, Danny Care, Tim Payne, Schalk Brits and Andy Saull will wear the mouthguard at the "London double-header", which launches this season’s Aviva Premiership at Twickenham on Saturday (3 September).
Fans can also show their support for the campaign with custom fit mouthguards, available from £51.45 to £59.95, with £6 from the custom fit version going to The Prostate Cancer Charity.
This article was first published on marketingmagazine.co.uk
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
- Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show