Prostate Cancer Charity recruits rugby stars for awareness push
By Ariane Osman, marketingmagazine.co.uk, Friday, 02 September 2011 03:10PM
The Prostate Cancer Charity has secured the backing of Premiership rugby players, who will wear a branded mouthguard at this weekend's season launch.
The partnership between The Prostate Cancer Charity and the Rugby Players Association (RPA) will see players from Saracens, London Wasps, London Irish and Harlequins promote the charity.
The mouthguard, designed by manufacturer OPRO, will carry the charity’s "blue man" logo. Players including Ugo Monye, Danny Care, Tim Payne, Schalk Brits and Andy Saull will wear the mouthguard at the "London double-header", which launches this season’s Aviva Premiership at Twickenham on Saturday (3 September).
Fans can also show their support for the campaign with custom fit mouthguards, available from £51.45 to £59.95, with £6 from the custom fit version going to The Prostate Cancer Charity.
This article was first published on marketingmagazine.co.uk
- Marketing Campaign Manager Barclay Meade £55000 - £65000 per annum, City of London
- Individual Giving Officer Stopgap £29500 - £30500 per annum, London
- Junior Digital Project Manager | Midlands | 3 month Contract Salt £200 - £250 per day, Coventry
- Campaign Manager Adam Recruitment Negotiable, Basingstoke
- SEO AND CONTENT MANAGER Salt £300 - £350 per day, West London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media