Appointment to view: Google celebrates 13 years
Google celebrated its anniversary yesterday, having been first incorporated as a privately held company on that date in 1998. While it hasn't always embraced above-the-line media, here are some of its recent ads.
The search engine giant launched its first TV ad in 2009 across US networks to promote its web browser Chrome. It was created in-house by the Google Japan team.
Prior to this ad Google branding did appear within a British TV ad slot when it teamed up with British Airways in 2006 to promote flights using Google Earth to show worldwide offers.
For the 2010 American Super Bowl Google launched a ‘Parisian love story’ as part of it’s long-running ‘search stories’ campaign.
Here are a few more of the brand’s ‘search stories’ which ran in 2010.
Google’s latest ads tell the stories behind famous faces who have built up a fan base largely through social networking across the internet. Here’s the story behind Lady Gaga and Justin Bieber’s online fan base.
Google Chrome 'Lady gaga'
Google Chrome 'Justin Bieber'
This article was first published on brandrepublic.com
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.