Nissan pushes limited edition Juke Kuro
Nissan, the Japanese car company, has launched a marketing campaign to support the roll out of its limited edition Juke Kuro model in the UK.
The campaign stems from Nissan’s wider creative campaign for the Juke model, which uses the strapline "Energise the city".
Nissan is making 700 of its Nissan Juke Kuro model available in the UK, promoted under a new strapline, "Play on the darker side". It is available in two colours, Force Red and Pearl Black.
The press and digital campaign, created by TBWA, launches this week and features 48 poster sheets, digital outdoor ads and print ads across men's style and motoring publications.
Online elements of the campaign, created by DNA, feature branded ad banners and homepage takeovers of automotive and men’s lifestyle sites including Autotrader, alongside ad spots on Spotify.
A supporting email campaign has been created by TMW. All media is handled by Manning Gottlieb OMD.
John Parslow, marketing communications manager, Nissan, said: "We're really excited to be launching the limited edition Nissan Juke Kuro which will further contribute to what has been our most successful launch ever.
"The 'Play on the Darker Side' creative campaign TBWA\London have developed showcases the car beautifully and further establishes Juke’s unique, mischievous and energetic personality."
This article was first published on marketingmagazine.co.uk
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- Account Manager/Director, full time (would consider 4 days per week) Wonderberry UK Ltd Dependent on experience, Farringdon
- Online Visual Merchandising Manager Luxury Fashion brand Creative Recruitment £30000 - £35000 per annum, London
- Graphic Designer - Fashion - £30k 24 Seven Inc Up to £30k, City of London
- Digital Account Manager (ASAP) Zebra People £30000 - £40000 per annum, City of London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views