Appointment to view: Ariel spreads jam across Stockholm Central Station
Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".
The robot arm was set up in a glass booth in Stockholm Central Station where passersby could watch 1000 items of clothes being splattered with lingonberry jam, chocolate drink and tomato ketchup.
The robot was controlled via a Facebook page, which anyone living in Denmark, Finland, Norway or Sweden could log on to and direct the robot.
Individual users had a brief period to control the robot and aim it at clothing passing by on a runner. If they hit an item, it was washed and then delivered to them to prove the stain was removed.
The activity, created by Saatchi & Saatchi Stockholm, is part of a wider digital campaign running across Sweden, Denmark and Norway.
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency