AMV BBDO leads shortlist for 2011 IPA Awards

By Sara Kimberley, campaignlive.co.uk, Thursday, 08 September 2011 08:00AM

Abbott Mead Vickers BBDO is the only agency to have been shortlisted more than once for the 2011 IPA Effectiveness Awards , achieving shortlisted entries for The Economist, Organ Donor Register and Walkers.

In total, 15 entries were shortlisted for the Awards, which this year look to recognised campaigns with a budget below £2.5 million.

Charlie Snow, the director of communications strategy at DLKW Lowe, is the convenor of judges for the Awards while Lord Black of Brentwood, the executive director, Telegraph Media Group, is the chairman of judges.

Lord Black said: "I am very impressed with the high standard of papers shortlisted in this year’s competition, which continue to prove their return on marketing investment. The shortlisted entries all demonstrate the value and effectiveness of advertising by producing outstanding results, on limited budgets, in terms of profit growth."

The winners will be unveiled at a black-tie gala ceremony at The Park Lane Hotel on 1 November.

The full shortlist is:

Aquafresh Kids, by MediaCom and Kids Industries 
Depaul UK, by Publicis
East Midlands Trains, by LIDA
Fiat, by AKQA
First Direct, by Mindshare
Jungle Formula, by VCCP
Lynx, by Tullo Marshall Warren
Marie Curie Cancer Care, by DLKW Lowe
McCain Wedges, by PHD Media
Organ Donor Register, by Abbott Mead Vickers BBDO
Ovaltine, by WCRS&Co/Engine
Pepsico Walkers, by Abbott Mead Vickers BBDO
Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3
Promote Iceland, by The Brooklyn Brothers
The Economist, by Abbott Mead Vickers BBDO

This article was first published on campaignlive.co.uk