Sell! Sell! picks up Drambuie account
By Anne Cassidy, campaignlive.co.uk, Thursday, 15 September 2011 12:40PM
Drambuie, the Scottish malt whisky-based liqueur brand, has appointed the independent creative agency Sell! Sell! to its international advertising account after a pitch.
Sell! Sell! will handle strategic communications development and creative execution for Drambuie across key markets such as the UK, the US and Canada.
The agency's first campaign for the brand will be unveiled in the UK later this year and run throughout 2012.
SapientNitro previously worked on the brand's advertising and last year created a global TV and print campaign to promote its new packaging.
Sell! Sell!'s appointment follows news that Drambuie is working on its first UK product launch in a decade. Drambuie 15, a premium product, is due to launch this autumn.
Tim Dewey, the global marketing director at Drambuie, said: "We weren't just looking for an agency that could deliver a great ad; we wanted an agency that could deliver a communications 'big idea'."
This article was first published on campaignlive.co.uk
- Senior Account Manager - Integrated Creative Agency Spectrum 360 Recruitment £36k - £40k, London (Central), London (Greater)
- Senior Data Planner / Strategist Direct Recruitment £60K- £70K, London (Central), London (Greater)
- Marketing Manager Direct Recruitment £45-50k plus bonus, Homeworking/flexible UK
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'