VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Matt Williams, campaignlive.co.uk, Thursday, 15 September 2011 12:00PM
Phillips (l) and Moran: joining The Communications Agency
Moran, who left Lida in September last year, will oversee TCA's 25-strong creative department, presiding over a client list that includes American Express, Argos, Warner Bros and The Economist.
He will work closely with James Champ, the agency's planning director, and report to its chairman and founder, Robert Prevezer, and its chief executive, Adam Leigh.
Moran had spent three-and-a-half years at Lida, during which time he helped the agency pick up work from Boots and The Carphone Warehouse.
Before that, he was a creative director at Partners Andrews Aldridge, where he created campaigns for brands including Vodafone, Lloyds TSB and the RAC.
Moran said: "TCA has a strong independent heritage and has not sought fame at the expense of its clients, which is refreshing in this industry. I am greatly looking forward to helping the agency build on this fantastic track record."
TCA has also hired Publicis Dialog's Jenny Phillips as its client services director.
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.