Absolut invites consumers to make art via app

By Daniel Farey-Jones, campaignlive.co.uk, Monday, 19 September 2011 12:01PM

Absolut Vodka is making its Absolut Blank campaign more interactive with the launch of an Apple iPhone app that creates images and sounds inspired by content a user feeds it.

Absolut: vodka brand launches Absolut Blank iPhone app

Absolut: vodka brand launches Absolut Blank iPhone app

The free app starts up with a blank Absolut bottle-shaped canvas, which recalls the current TV campaign featuring artists who were invited the use the shape as a starting point for their art.

Users of the app are intended to feed it with content via the iPhone's camera and microphone, and it will produce images and sounds inspired by the content in an evolving piece of art.

Users can upload their piece to the Absolut Blank gallery at absolutblank.com and share it with friends on Facebook.

Mark Hamilton, global marketing director at The Absolut Company, said: "The Absolut Blank app is both highly innovative and very addictive, it really changes your surroundings."

The app was created by Teenage Engineering and Great Works.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Planning Associate Director Aspire £55000.00 per annum, London