Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Monday, 19 September 2011 01:33PM

Glacéau vitaminwater, the enhanced water brand owned by Coca-Cola, has named popstar Jesse J as its brand ambassador as it announces itself as a worldwide partner of the London 2012 Olympic Games.

As part of the brand's activity around the Games, Coca-Cola is encouraging consumers to co-create a new vitaminwater variant, using a crowd sourcing project called Flavour Creator on its dedicated Facebook page, www.facebook.com/vitaminwater.

The chosen flavour will be available for a limited period across Coca-Cola's European markets throughout the London 2012 Games. The new product will be further supported through social media to drive consumer participation.

Philippa Classey, business manager of North West Europe and Nordics (NWEN), Glacéau, said: "Glacéau vitaminwater is thrilled to announce Jessie J as a partner in the run up to the London 2012 Olympic Games. She is someone who really embodies the brand’s sense of creativity and fun. 

"Flavour Creator will give our consumers the chance get involved in being part of London 2012, while helping us celebrate this once in a lifetime experience."

In April this year the enhanced water brand lost an appeal against the Advertising Standards Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising.

Glaceau vitaminwater will join Coca-Cola's core brands and energy drink Poweade as an official partner of the London 2012 Games.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Executive Brand Recruitment £24000 per annum, St. Albans