Lypsyl readies fruit balm digital activity

By Ariane Osman, marketingmagazine.co.uk, Wednesday, 21 September 2011 10:00AM

Lypsyl, the Novartis-owned lip care brand, is to target teenage girls with an experiential and digital campaign for its new range of fruit lip balms, in October.

Lypsyl: launches 'catwalk inspired' range

Lypsyl: launches 'catwalk inspired' range

It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional.

The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot.

The brand is also promoting lip health by including Aloe Vera, Vitamin E and SPF 15 protection in all of its new products.

This article was first published on marketingmagazine.co.uk

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