British Airways calls review for BA.com

By Matt Williams, campaignlive.co.uk, Thursday, 22 September 2011 08:00AM

British Airways is holding a review of the digital marketing activity for its BA.com website.

BA: 'the mission' by BBH

The review is in its early stages, but a number of agencies have already been contacted directly.

The brief is understood to include all web-build and eCRM duties around BA.com, as well as digital marketing activity to boost ticket sales through the site.

British Airways uses a number of agencies to handle various portions of its digital advertising business. These include Bigmouthmedia, Incentivated and the Omnicom-owned agency Being.

During its time working with British Airways, Being has created a series of digital campaigns to help calm consumers’ fears during strikes by the airline’s cabin crew.

News of the review comes as British Airways launches a major advertising campaign, created by Bartle Bogle Hegarty, to help boost pride in the brand.

This article was first published on campaignlive.co.uk