Birds Eye calls review of UK digital advertising account
By Matt Williams, campaignlive.co.uk, Thursday, 22 September 2011 11:00AM
The frozen-food company has approached a number of agencies regarding the account, which is currently with Glue Isobar.
Glue was appointed in May last year to oversee digital advertising across the Birds Eye product range, which includes frozen fish fingers, vegetables and desserts.
In July last year, Glue was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a healthier lifestyle.
The online campaign was fronted by celebrities including Myleene Klass and featured a website on which the families involved shared their experiences.
Abbott Mead Vickers BBDO currently holds Birds Eye's advertising account. Its direct marketing business is with Proximity London, while Carat is responsible for media planning and buying.
Birds Eye is running a multi-million-pound ad campaign featuring its new brand character Clarence the Polar Bear, voiced by the US actor Willem Dafoe.
Last month, AMV rolled out a TV ad to raise awareness of a promotion in which customers could obtain a cuddly toy version of the mascot.
The spot showed Clarence opening a freezer, only to be confronted by a number of stuffed-toy versions of himself inside.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Business Development Manager Pitch Consultants £35000 - £40000 per annum, West Midlands
- Marketing Assistant Finacial Services,London -Temp Blue Skies Marketing Recruitment £24000 - £26000 per annum, London (Greater)
- Experienced Recruitment Consultants Needed! Ninesharp £21000 - £35000 per annum, Greater Manchester
- Head of Brand and Insight EMR £90000 - £100000 per annum + Competitive, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film