EasyJet mocks BA with 'To Fly. To Save.' ads
EasyJet, the budget airline, is to run a tongue-in-cheek press ads thumbing its nose at BA's new 'To Fly. To Serve.' campaign.
The press ad by VCCP has been booked into the weekend papers shows a picture of a paint pot under the headline 'To Fly. To Save'. It is also being distributed via social media.
The copy reads: "When we launched 15 years ago, those four words summed up what we believed in. And they still do.
"We don’t need to paint them on the tailfins, like some advertising slogan. That would just be wasting your money."
Earlier this week BA kicked off its biggest brand campaign in ten years to introduce the 'To Fly. To Serve.' strapline, which will be painted onto all BA aircraft.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Communications Manager Brand Recruitment £35000 per annum, Aylesbury
- Campaign Executive - Maternity Cover Brand Recruitment £20000 - £23000 per annum, Cambridge
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up