EasyJet mocks BA with 'To Fly. To Save.' ads
EasyJet, the budget airline, is to run a tongue-in-cheek press ads thumbing its nose at BA's new 'To Fly. To Serve.' campaign.
The press ad by VCCP has been booked into the weekend papers shows a picture of a paint pot under the headline 'To Fly. To Save'. It is also being distributed via social media.
The copy reads: "When we launched 15 years ago, those four words summed up what we believed in. And they still do.
"We don’t need to paint them on the tailfins, like some advertising slogan. That would just be wasting your money."
Earlier this week BA kicked off its biggest brand campaign in ten years to introduce the 'To Fly. To Serve.' strapline, which will be painted onto all BA aircraft.
This article was first published on marketingmagazine.co.uk
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
- Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London
- Brand Marketing Manager Fashion & Retail Personnel Consultancy £45000 - £50000 per annum + bonus and benefits, Milton Keynes
- Senior Digital Designer Fashion & Retail Personnel Consultancy £38000 - £40000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham