EasyJet mocks BA with 'To Fly. To Save.' ads
EasyJet, the budget airline, is to run a tongue-in-cheek press ads thumbing its nose at BA's new 'To Fly. To Serve.' campaign.
The press ad by VCCP has been booked into the weekend papers shows a picture of a paint pot under the headline 'To Fly. To Save'. It is also being distributed via social media.
The copy reads: "When we launched 15 years ago, those four words summed up what we believed in. And they still do.
"We don’t need to paint them on the tailfins, like some advertising slogan. That would just be wasting your money."
Earlier this week BA kicked off its biggest brand campaign in ten years to introduce the 'To Fly. To Serve.' strapline, which will be painted onto all BA aircraft.
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Digital Account Director Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Executive Purple Consultancy £24000 - £27000 per annum, London
- Product Planning & Proposition Development Manager Better Placed Recruitment £145 - £250 per day, City of London
- Digital Account Manager Purple Consultancy £25000 - £30000 per annum, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Argos reviews £55 million ad account
- Evian tops YouTube 2013 ad leaderboard