Merrill Lynch targets rich via luxury yacht mag

By Daniel Farey-Jones, marketingmagazine.co.uk, Tuesday, 27 September 2011 03:20PM

Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.

360 Degrees: Merrill Lynch Wealth Management and Yachting Partners International launch magazine for the super rich

Ten thousand copies of the biannual magazine will be sent out free to YPI customers and distributed to prospective customers worth more than £30m each, from October.

The magazine is created by Progressive Customer Publishing, a division launched by consumer and business publisher Progressive Media last year, and will not carry advertising.

It will offer a blend of superyacht market insight, industry interviews and high-end luxury and lifestyle features, complemented with exclusive wealth management analysis and thought pieces from Merrill Lynch.

This article was first published on marketingmagazine.co.uk