Promotional Feature

Meet the War of the Words speakers

campaignlive.co.uk, Tuesday, 27 September 2011 04:43PM

Speakers will address how creativity, planning, brands and media might change the face of advertising and the way it works.

Creativity


 

Chloe Grindle, creative, McCann London

After studying English Literature at the University of Warwick, Chloe began a year-long stint as an account executive at CHI & Partners. Upon realising account management wasn’t for her, she enrolled at Watford and began the daunting task of morphing into a creative. A placement at McCann London shortly after graduation quickly turned into a job. Two years in, Chloe and her partner Michael Thomason have produced a diverse range of work for LOCOG – launching the successful Games Maker campaign to recruit 70,000 volunteers and most recently the Paralympic ticketing campaign, Skcin – hoaxing over 350,000 sun-worshippers to promote sun safety, Subway, Microsoft, MasterCard, I Can’t Believe It’s Not Butter, XBOX, B&Q and Nescafe, alongside several self-initiated projects and a few pitches.

 



 

James Mitchell, strategist, Bartle Bogle Hegarty

James is almost a planner, and almost 25 and a half. His trajectory has gone through Ancient History, Modernism, a critical analysis of comic books, and conjoint data analysis.  He’s used all and none of these things at BBH to make Bees talk for Vodafone, a family feud for Weetabix and children get dirty for Persil. He also wrote a book, copies of which will be on sale in the car park after the event. He started out as a researcher at Carlson marketing, joining BBH as a planner in 2010.

 



 

Benedict Pringle, account manager, Abbott Mead Vickers BBDO

Benedict read Politics at The University of Nottingham, was overly involved in student politics, and upon graduating in 2008 won a place on the AMV BBDO graduate training scheme.  On completion he was appointed to the Pepsico business. He has worked across all of the multi-award winning Doritos campaigns, including the user-generated-content ‘King of Ads’ programme, a 360º online video fronted by rapper Professor Green and most recently ‘Dip Desperado’, which involved a cross-platform game featuring Esteban Ortega, the world’s Doritos-flicking champion.
Benedict also works on The Economist account, helping to deliver the popular ‘Where do you stand?’ poster campaign, as well as a location-based iPhone application for the European market which enables Economist readers to share inspirational and thought-provoking places to visit.
Benedict has been accused of being a bit of a political anorak and in his spare time he writes the blog politicaladvertising.co.uk.

 


 

Planning



 

Rob Collins, planning director, Profero


 

Nicola Davies, planner, Cake

Nicola is a digitally minded planner and a self-professed geek working at Cake - an ideas agency that helps brands become part of peoples’ lives. They make it happen via social media, experiential, and PR.  
For the past seven years, she has focused on helping brands to be of use to people, to add value, or to entertain – in order to get invited in. In her four years at AMV BBDO she famously helped mastermind the journey of Doritos into one of the most pioneering youth brands of today.  
Along the way she has picked up an array of awards, including the Marketing Society and the Revolution Grand Prix.
Nicola has been active in the social media space for a number of years, and is an occasional speaker on social media and communications. Nicola has been an active blogger since 2007 at nicoladavies.me and a prolific tweeter at @diginic.

 



 

Oliver Feldwick, senior planner, The Red Brick Road



 

Brands



 


Chris Gallery, strategist, Mother

Chris started off in Dublin at TBWA, and worked on stuff like McDonald's and Allied Irish Bank, back when they had money. He got sick of the weather (they had one sunny summer and he couldn't take it) so he moved all the way to London to work at McCann Erickson. He seemed to have a great time working on things like Xbox and MasterCard and made lots of new friends. But he got itchy feet again and moved to Mother. Stuff he's worked on - No Irish brands, not even Magners let alone Guinness. Just the ones mentioned above and some new ones at Mother like Powerade, Schweppes, Young's and something called a Moneysupermarket...for whom he says he is trying to kill an opera singer, which is worrying. His proudest career moment is "probably" the trophies he won with his friends at McCann at the APG and Effie Awards for Xbox.

 



 

Ashish Pathak, senior art director, Beattie McGuinness Bungay India

Ashish is a music lover, cricket player, hate hater, creative dreamer, home food digger, place explorer, space explorer, picture clicker, imagination stretcher, go getter, visual speaker, idea hopper, waste manager, things collector, hue tripper, time chaser. He won the prestigious Cannes Young Lions competition in 2003 becoming the first young creative to represent India at the Cannes Lions Roger Hatchuel Academy.
Soon after he was snapped up by JWT where he started his career. There he won a few awards such as Cannes, Young Guns, ABBYs, AAAI, Effies, GoaFest and Merits at D&AD and One Show working on brands such as Sunsilk and Rolling Stones India. In 2006 his print work for Sunsilk made it to the cover of Leurzer’s Archive Magazine, again a first for any creative in India.
He was poached by BBH Mumbai where he worked for two years before joining BMB Mumbai. He hopes to spin some music of his own one day.

 


 

Jack Shute, business director, CHI & Partners

Jack started out at TBWA\London, initially on the Müller portfolio of brands, and subsequently working on Absolut Vodka, PlayStation  (including the launch of the PlayStation 3 and the PSP), Nissan Europe  (including the integrated launch of the Nissan Qashqai), National Express, GSK (Niquitin and alli) and finally Skype. He then moved to CHI & Partners as the business director overseeing Lexus across Europe, drench, British Gas Business and PepsiCo's SoBe brand.

 


 

 

Media



 

Dubose Cole, strategist, Mindshare Social

DuBose Cole currently works across the strategy and social media teams at Mindshare, focusing on clients across sectors including automotive, FMCG, electronics & retail. At Mindshare for under 3 years, DuBose’s work includes media & brand strategy, social strategy and campaign planning, consumer psychology and digital research. Originally moving from Birmingham, Alabama in the US to pursue his post graduate, DuBose then joined Mindshare, where he has worked across the Business Planning and Invention divisions. He has spearheaded digital research initiatives into Micro-blogging, Geo-location and Social Robotics/Automation. His educational background includes a Bsc in Psychology and a Bsc in Marketing from the University of Alabama at Birmingham, as well as a MA in Marketing Communications from the University of Westminster. In his spare time, DuBose enjoys web, graphic and software design, as well as traveling and blogging.

 


 

Oliver Deane, group head, Global Radio

 



 

Rohan Tambyrajah, account director, digital innovation, Arena Quantum

Rohan is the Digital Innovation Account Director at Arena Media. He is responsible for driving creative digital thought, innovation and strategy across the broad set of clients at the agency as well holding core client management duties across some of the agencies focal advertisers - Dominos Pizza, Westfield and ESPN.
Having previously worked at the now defunct i-level, Rohan has a solid grounding in all things digital; with a remit to ensure agency and clients are poised to capitalise on emerging channels and technologies.


This article was first published on campaignlive.co.uk

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