Innocent Kids launches apps for children

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Wednesday, 28 September 2011 10:41AM

Innocent Kids, the children's drink range, has launched an iPhone and iPad app featuring a banana-themed game, specifically for its young customers.

Innocent Kids: The Dude's Banana Plane Game

The app, created by Public Creative, aims to entertain four- to nine-year-olds with Innocent's The Dude's Banana Plane Game, which is available via portable smart-devices.

The game, which features the Innocent Gang, asks children to navigate a banana plane through a series of targets and pick up "fruity bonuses" along the way.

The app connects to a leaderboard and encourages kids to share their scores with each other and further engage with the brand.

Gurdeep Loyal, brand manager, Innocent Kids, said: "2011 has been a year of firsts for the Innocent Kids' brand, creating this huge fun and fruit-filled world for kids to explore and lose themselves in, and we’re really excited to be extending the experience to the iPhone and iPad."

In March Innocent rolled out a campaign to target mothers in a bid to capitalise on the sales growth of its kids range.

This article was first published on marketingmagazine.co.uk