Agency: Fallon London
The app, created by Public Creative, aims to entertain four- to nine-year-olds with Innocent's The Dude's Banana Plane Game, which is available via portable smart-devices.
The game, which features the Innocent Gang, asks children to navigate a banana plane through a series of targets and pick up "fruity bonuses" along the way.
The app connects to a leaderboard and encourages kids to share their scores with each other and further engage with the brand.
Gurdeep Loyal, brand manager, Innocent Kids, said: "2011 has been a year of firsts for the Innocent Kids' brand, creating this huge fun and fruit-filled world for kids to explore and lose themselves in, and we’re really excited to be extending the experience to the iPhone and iPad."
This article was first published on marketingmagazine.co.uk