Mars pledges to eradicate emissions by 2040

By Matthew Chapman,, Wednesday, 28 September 2011 11:24AM

Mars is ramping up its corporate social responsibility (CSR) drive by overhauling its website to push its five "principles in action", which include a commitment to reduce greenhouse gas emissions to zero.

Maltesers: set to be Mars' first Fairtrade certified brand

Maltesers: set to be Mars' first Fairtrade certified brand

The confectionary giant behind the brands Skittels, Galaxy and Snickers, among others, is committing to eradicate greenhouse gas emissions from all its factories and offices by 2040 without the use of carbon offsets and regardless of business growth.

As part of a health and nutrition drive, Mars already has a global commitment to only advertise food, snack and confectionary products to people over the age of 12.

Details of the company's full marketing code will be hosted on the updated website.

CSR is becoming an increasingly important part of the running of global businesses, as rival companies look to outdo each other with bold green strategies.

Mars is also committing to sustainable sources policies across a range of essential raw materials ranging from coffee and tea to rice, fish, cocoa and palm oil.

Its commitment follows Mars' disclosure that Maltesers would be the company's first Fairtrade certified brand as part of commitment to sustainably source cocoa.

Mars president and chief executive Paul S Michaels said: "In some arenas, we are making good progress, in others, like cocoa sustainability, we have more work to do."

Mars' five "principles in action" are quality, responsibility, mutuality, efficiency and freedom.

Follow Matthew Chapman on Twitter @MattChapmanUK

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs