The ad, created by BBH, is part of BA's 'To Fly. To Serve' campaign, which launched last week and features real cabin crew. Production has been handled by Smuggler.
The newest addition to the campaign centres on Claire Bunton, a captain on the Boeing 747 fleet who is also a champion kite surfer.
The creative features Bunton kite surfing on the coast of East Preston, West Sussex. In her voiceover she says, "My dad was in aviation, my dad's dad was in aviation, so it's in my blood".
The ad ends with Bunton changing out of her wetsuit into her BA uniform and walking across a departure lounge before take-off.
The video will be displayed through BA's Facebook and YouTube channels.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.