British Airways champions staff in online video

By Loulla-Mae Eleftheriou-Smith,, Wednesday, 28 September 2011 12:54PM

BA is continuing to champion its staff in an online video ad released today, which focuses on a Boeing 747 pilot who is also a competing kite surfer.

The ad, created by BBH, is part of BA's 'To Fly. To Serve' campaign, which launched last week and features real cabin crew. Production has been handled by Smuggler.

The newest addition to the campaign centres on Claire Bunton, a captain on the Boeing 747 fleet who is also a champion kite surfer.

The creative features Bunton kite surfing on the coast of East Preston, West Sussex. In her voiceover she says, "My dad was in aviation, my dad's dad was in aviation, so it's in my blood".

The ad ends with Bunton changing out of her wetsuit into her BA uniform and walking across a departure lounge before take-off.

The video will be displayed through BA's Facebook and YouTube channels.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs