British Airways calls digital roster review
By Matt Williams, campaignlive.co.uk, Thursday, 29 September 2011 08:00AM
British Airways is reviewing its digital advertising agency arrangements across the business.
The airline has appointed the intermediary Oystercatchers to oversee the process and said that it is using the review to ensure that it has the best partners to meet its digital requirements.
British Airways’ review is expected to encompass all of the brand’s online marketing activity, including social media campaigns and banner ads.
It emerged last week that British Airways is holding a separate review to work on developing the BA.com website. This is understood to be a one-off project.
Being, the TBWA\London group agency, currently handles the bulk of British Airways’ digital advertising business. The agency was formed in January partly out of Agency.com, which had held a relationship with British Airways since 1996.
Earlier this week, British Airways launched an online ad by Bartle Bogle Hegarty.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne