NSPCC kicks off pitch for 2012 ad brief
By Anne Cassidy, campaignlive.co.uk, Thursday, 29 September 2011 08:00AM
The NSPCC is searching for an agency to handle an advertising campaign to run during 2012.
The charity, which spends around £4 million on advertising, has been in contact with agencies to invite them to pitch for a brief to create a through-the-line campaign.
It is understood that there is no incumbent on the account but, last year, TBWA\London was appointed to handle a brief for the charity’s helpline after a pitch process.
NSPCC has also invested in advertising support for its ChildLine service.
It launched a TV spot in June last year, created by Rapp, featuring a child’s telephone call to a counsellor.
The ad showed a soundwave that tracked the conversation, highlighting the fear and stress of the child and the calmness of the counsellor.
Another campaign for the service by 3 Angry Men, launched in June last year, aimed to give teenagers advice and perspective while dealing with exam stress.
Before this, Saatchi & Saatchi created a campaign for the NSPCC that departed from the shock tactics deployed in the previous decade and used music by Orbital’s Phil Hartnoll.
The ad featured images of children expressing their feelings in projections on walls in an urban street.
The film clips were synchronised to a soundtrack made up of the children’s answers and sounds from the videos.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Designer/Design Director become £55k - 70k, London (Central), London (Greater)
- Brand Innovations Manager FMCG Tarsh Lazare Marketing Recruitment c.£50K-£65K + Car Allowance + Benefits, South East
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'