BMB hires Jay Pond-Jones as creative director
By Anne Cassidy, campaignlive.co.uk, Thursday, 29 September 2011 11:15AM
Beattie McGuinness Bungay has hired the TV producer Jay Pond-Jones as a creative director.
Pond-Jones will combine his BMB role with his ongoing position as the chief executive of the TV production company Colour TV.
He will be responsible for helping BMB clients reach audiences through channels such as advertiser-funded TV programmes.
Pond-Jones, whose early career was in advertising at agencies including GGT, Mother and HHCL & Partners, will be one of a line-up of creative directors from different craft disciplines at BMB.
He was the executive producer of Flipside TV, which aired on Channel 4 and Paramount Comedy. The show featured guests who provided live commentary on programmes they had selected to watch.
Pond-Jones started out in advertising at DMB&B. He then formed his own agency, but joined GGT in 1991 when his shop closed. He then joined Mother in 1997, leaving six months later to move to Bates Dorland. His next role was at HHCL as a creative director.
During his time in advertising, he co-created the "fcuk" campaign with Trevor Beattie while at TBWA. He also created the award-winning Holsten Pils ad "asshole", starring Dennis Leary, in 1996 while at GGT.
Beattie said: "Jay is a bit of a Renaissance man. He never stops having ideas."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Executive air recruitment Up to £22K (dependent on experience) plus benefits and bonuses, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni