Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

By Matthew Chapman, marketingmagazine.co.uk, Tuesday, 04 October 2011 04:04PM

Coca-Cola has been named the world's most valuable brand for the 12th year running while Apple has seen the biggest surge in brand value, according to Interbrand's latest annual global brand report.

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

Apple, which is expected to announce the iPhone 5 tonight (4 October), saw its brand value increase 58% to $33.5bn, resulting in it breaking into the top ten for the first time and becoming the eighth most valuable brand.

The next biggest percentage increase in this year’s report was posted by Amazon, which saw its brand value jump 32% to $12.8bn.

News comes after it emerged Amazon will square up to Apple in the tablet computer market with the release of its Kindle Fire, which will be half the price of an iPad.

Interbrand chief executive Jez Frampton claims technology companies have fared so well because of their ability to innovate in an erratic economic climate.

Frampton said: "By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements."

The year’s biggest faller was Nokia, which saw a 15% decline as it struggles to crack the smartphone market.

Nintendo also saw a 14% decline after rivals Microsoft and Sony launched controller-free consoles that have challenged the dominance of Nintendo Wii.

Coca-Cola claimed the title of most valuable brand with a valuation of $71.9bn, while IBM and Microsoft claimed second and third sport respectively.

Brand consultancy Interbrand bases its results on the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for a company.

 

Best Global Brands 2011
Rank     Brand value (US $)    
2011 2010 Brand 2011 2010 % change
1 1 Coca-Cola 71,861 70,452 2%
2 2 IBM 69,905 64,727 8%
3 3 Microsoft 59,087 60,895 -3%
4 4 Google 55,317 43,557 27%
5 5 GE 42,808 42,808 0%
6 6 McDonald's 35,593 33,578 6%
7 7 Intel 35,217 32,015 10%
8 17 Apple 33,492 21,143 58%
9 9 Disney 29,018 28,731 1%
10 10 Hewlett-Packard 28,479 26,867 6%
11 11 Toyota 27,764 26,192 6%
12 12 Mercedes-Benz 27,445 25,179 9%
13 14 Cisco 25,309 23,219 9%
14 8 Nokia 25,071 29,495 -15%
15 15 BMW 24,554 22,322 10%
16 13 Gillette 23,997 23,298 3%
17 19 Samsung 23,430 19,491 20%
18 16 Louis Vuitton 23,172 21,860 6%
19 20 Honda 19,431 18,506 5%
20 22 Oracle 17,262 14,881 16%
21 21 H&M 16,459 16,136 2%
22 23 Pepsi 14,590 14,061 4%
23 24 American Express 14,572 13,944 5%
24 26 SAP 14,542 12,756 14%
25 25 Nike 14,528 13,706 6%
26 36 Amazon.com 12,758 9,665 32%
27 31 UPS 12,536 11,826 6%
28 29 J.P. Morgan 12,437 12,314 1%
29 30 Budweiser 12,252 12,252 0%
30 27 Nescafe 12,115 12,753 -5%
31 28 Ikea 11,863 12,487 -5%
32 32 HSBC 11,792 11,561 2%
33 33 Canon 11,715 11,485 2%
34 35 Kellogg's 11,372 11,041 3%
35 34 Sony 9,880 11,356 -13%
36 43 eBay 9,805 8,453 16%
37 39 Thomson Reuters 9,515 8,976 6%
38 37 Goldman Sachs 9,091 9,372 -3%
39 44 Gucci 8,763 8,346 5%
40 45 L'Oreal 8,699 7,981 9%
41 42 Philips 8,658 8,696 0%
42 40 Citi 8,620 8,887 -3%
43 41 Dell 8,347 8,880 -6%
44 48 Zara 8,065 7,468 8%
45 47 Accenture 8,005 7,481 7%
46 49 Siemens 7,900 7,315 8%
47 53 Volkswagen 7,857 6,892 14%
48 38 Nintendo 7,731 8,990 -14%
49 46 Heinz 7,609 7,534 1%
50 50 Ford 7,483 7,195 4%
51 51 Colgate 7,127 6,919 3%
52 58 Danone 6,936 6,363 9%
53 56 Axa 6,694 6,694 0%
54 52 Morgan Stanley 6,634 6,911 -4%
55 57 Nestle 6,613 6,548 1%
56 54 BlackBerry 6,424 6,762 -5%
57 59 Xerox 6,414 6,109 5%
58 55 MTV 6,383 6,719 -5%
59 63 Audi 6,171 5,461 13%
60 62 adidas 6,154 5,495 12%
61 65 Hyundai 6,005 5,033 19%
62 60 KFC 5,902 5,844 1%
63 61 Sprite 5,604 5,777 -3%
64 70 Caterpillar 5,598 4,704 19%
65 64 Avon 5,376 5,072 6%
66 69 Hermes 5,356 4,782 12%
67 67 Allianz 5,345 4,904 9%
68 68 Santander 5,088 4,846 5%
69 73 Panasonic 5,047 4,351 16%
70 77 Cartier 4,781 4,052 18%
71 71 Kleenex 4,672 4,536 3%
72 72 Porsche 4,580 4,404 4%
73 76 Tiffany & Co. 4,498 4,127 9%
74 81 Shell 4,483 4,003 12%
75 82 Visa 4,478 3,998 12%
76 66 Yahoo! 4,413 4,958 -11%
77 79 Moet & Chandon 4,383 4,021 9%
78 78 Jack Daniel's 4,319 4,036 7%
79 74 Barclays 4,259 4,218 1%
80 88 Adobe 4,170 3,626 15%
81 83 Pizza Hut 4,092 3,973 3%
82 80 Credit Suisse 4,090 4,010 2%
83 75 Johnson & Johnson 4,072 4,155 -2%
84 84 Gap 4,040 3,961 2%
85 90 3M 3,945 3,586 10%
86 85 Corona 3,924 3,847 2%
87 87 Nivea 3,883 3,734 4%
88 92 Johnnie Walker 3,842 3,557 8%
89 89 Smirnoff 3,841 3,624 6%
90 N/A Nissan 3,819 N/A N/A
91 93 Heineken 3,809 3,516 8%
92 86 UBS 3,799 3,812 0%
93 95 Armani 3,794 3,443 10%
94 94 Zurich 3,769 3,496 8%
95 100 Burberry 3,732 3,110 20%
96 97 Starbucks 3,663 3,339 10%
97 N/A John Deere 3,651 N/A N/A
98 N/A HTC 3,605 N/A N/A
99 91 Ferrari 3,591 3,562 1%
100 98 Harley-Davidson 3,512 3,281 7%

 

Source Interbrand

This article was first published on marketingmagazine.co.uk

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