Tesco hit by UK sales drop as non-food demand slows
Tesco has recorded a 0.5% drop in underlying sales in the UK for the six months to 27 August 2011, as recession-fearing UK consumers left entertainment electronics goods on the shelf.
The supermarket experienced a 0.5% drop in like-for-like UK sales, excluding VAT and petrol, but saw trading profits rise by 4.5% to £1.3bn, according to its interim report.
It is reported the results mark the supermarket's first like-for-like sales decline since 1991.
Rival supermarket Sainsbury’s, which also released its interim statement today (5 October), recorded better like-for-like sales with a 1.9% rise for the six months to 1 October.
The sales figures excluded petrol but not VAT and the equivalent figure at Tesco (for the six months to 27 August) was a rise of 0.5%.
Sainsbury’s and Tesco are battling hard on value propositions after Sainsbury’s updated its strapline to ‘live well for less’, while Tesco launched a Big Price Drop initiative, which has seen it invest £500m in cutting the prices of 3,000 products.
Tesco said its weak UK sales were influenced by slowing demand for non-food items, particularly in electronics and entertainment, two of its largest product groups.
Tesco chief executive Philip Clarke said growth in Europe and Asia have "supported further progress in the first half, despite the challenges of subdued demand in the UK, particularly in non-food categories".
"We are making substantial changes to our core UK business to sharpen execution and competitiveness for customers – investing in price and promotions, ranging, service and store environment – in food, general merchandise, clothing and electronics".
Tesco is also exiting Japan after deciding it cannot build a sufficiently scalable business there.
At a global level Tesco made a pre-tax profit of £1.88bn (up 12.1%) on revenue (excluding VAT) of £31.81bn (up 7.8%).
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Account Manager Reuben Sinclair £36-40k + £10k (company Profit Share), Covent Garden
- Junior Managing Director - Branded Content and Experiential Agency Bamboo Crowd £80000 - £90000, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review