Media Agenda: MG/OMD's Robert Ffitch on media challenges
By Sarah Rowland,
Thursday, 20 October 2011 02:36PM
Robert Ffitch, managing director of Manning Gottlieb OMD, talks to Media Week about how agencies can show their value to clients.
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He explains the danger of allowing media agencies to become an "invisible" part of the industry and says there are simply too many agencies, which makes business increasingly cut-throat.
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