MEC wins Electoral Commission media business
By Sophie Maden, mediaweek.co.uk, Thursday, 06 October 2011 10:30AM
The Central Office of Information (COI) is set to award the Electoral Commission's media communications and planning business to MEC.
The COI issued a tender to its roster agencies in August this year, and seven agencies are understood to have been invited to pitch for the Electoral Commission account.
MEC was shortlisted last month alongside Arena Media and the incumbent, Experience Communications, before the final selection was made.
MEC will work with the Electoral Commission for three years on campaigns to promote upcoming elections and to inform the public about ways to vote.
Electoral Commission events that will be publicised during that period include the 2012 Scottish local elections, and the next UK General Election.
The media planning account is part of a £6m review, which includes the Electoral Commission's digital and creative business.
Media buying for the account continues to be handled by M4C, which is owned by WPP.
MEC, which is also owned by WPP, declined to comment on its appointment.
Follow @Sophie_Maden on Twitter
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director - FMCG & Retail to £55k Network Career Consultants £48000 - £55000 per annum, City of London
- Account Director - B2B & B2C to £65k Network Career Consultants £55000 - £65000 per annum, City of London
- Senior Brand Consultant - Brand Strategist Royds Raphael £85k-£100k+neg, London
- PROCUCTION MANAGER / DIRECTOR - BRANDING DESIGN & STRATEGY Royds Raphael £45k-£50k+neg, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business