Yum! to refranchise Pizza Hut UK
Yum!, the US restaurant owner of fast food giants KFC and Taco Bell, is looking for a single buyer for its UK arm of Pizza Hut, to create a "master franchisee" for the chain.
The disclosure was made in the fast food company's latest quarterly results, which revealed it had taken a $76m (£50m) impairment charge on its UK Pizza Hut business ahead of its hoped refranchising of the business.
Yum! is looking for a company to run the 700-strong restaurant chain and operate it as a "master franchisee", which could be re-franchised to others.
The majority of Yum! businesses, around 80%, are already run as franchises.
The move to put the sale sign up above Pizza Hut comes five years after Yum! took full control of the business. The company paid £112m for the 50% of the business held by Whitbred.
Pizza Hut has faced increased competition on the nation's high streets, from the likes of Domino's, rival chains, and more upmarket offerings.
A spokesperson for Yum! Restaurants International said: "Consistent with its strategy of focusing on high growth, high return markets, Yum! Brands has decided to refranchise its entire Pizza Hut UK business and is seeking a single buyer to purchase its company-owned restaurants and to serve as a master franchisee for the market.
"The UK market is well developed and will benefit from a strong, growth-oriented partner. Pizza Hut ranks as the UK's favourite pizza and recently launched a re-branding campaign that has resulted in increased transactions and sales."
Its financial results show that KFC's UK system sales grew 5% for the quarter and year to date, while Pizza Hut UK system sales grew 5% for the quarter and declined 3% year to date.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Business Development Manager Major Players £25000 - £35000 per annum + excellent commission, London
- Qual/Quant AD, Research Agency J3023 Elizabeth Norman International £60000 per annum, Saudi Arabia
- UX/UI DIGITAL DESIGNER - AGENCY - RETAIL - UXBRIDGE - £38-40K Salt £38000 - £40000 per annum, Uxbridge
- UX Designer Michael Page Digital £250 - £500 per day, Manchester
- Coco de Mer launches X-rated ad with Rankin and TBWA
- What I learned at Digital Shoreditch
- Foster's says 'hooroo' to Australian agony uncles
- Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot
- Fallon introduces stuffed duck to launch Cadbury Puddles
- Betfair to call £15m European media review