Golley Slater picks 'The Den' moniker
By Anne Cassidy, campaignlive.co.uk, Thursday, 06 October 2011 11:25AM
Golley Slater, the independent full-service agency, has rebranded its London digital arm as The Den after scouting for a name online.
The moniker was chosen by Golley Slater's creative directors, Marcus Iles and Jason Fletcher, and the pop star Lily Allen, from a shortlist of five. The agency said 1,500 people had submitted suggestions.
Other names on the shortlist were Starling Wit, Puck, The Burrow and Ant. The online name search was marketed to creatives via PR and social media after being launched at the D&AD New Blood exhibition.
The agency, which has a client portfolio including the Army, TK Maxx and Twinings, was founded 52 years ago. It opened a London office in 2003 and offers advertising, marketing, digital and PR services.
John Kinder, the agency's managing director, said: "Crowdsourcing is trending at the moment and clients are interested in it. As an agency, clients expect you to be brave and to stand out."
This article was first published on campaignlive.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK