Lean Mean Fighting Machine wins Domestos global digital account
By Sarah Shearman, campaignlive.co.uk, Wednesday, 12 October 2011 11:55AM
Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its Domestos bleach brand.
Lean Mean Fighting Machine will lead the digital strategy and produce digital creative campaigns across Domestos' 35 global markets.
Unilever invited Lean Mean Fighting Machine to pitch for the business, following the launch of its "flush tracker" campaign for Domestos in December last year.
It is understood to have won the business in a competitive pitch against Huge and DKLW Lowe.
Marco Maggiorotto, global brand director at Domestos, said: "We were delighted with the hugely successful 'flush tracker' campaign, created for us by Lean Mean Fighting Machine, to raise awareness of the Global Sanitation issue. And now, they've excited us with their creative thinking and ideas for what happens next."
Tom Bazeley, managing partner at Lean Mean Fighting Machine, said: "Household bleaches and cleaners do not leap out at you as things to spend time with on the internet.
"This means we have to work harder to command people's attention than other, higher-involvement categories."
Lean Mean Fighting Machine already works with Unilever on its Snuggle fabric softener brand.
Follow @shearmans on Twitter
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - Packaging & Design Network Career Consultants £34000 - £35000 per annum, City of London
- Brand Strategy and Innovation Consultant / Windsor / £50k-75k Trace £50,000 - £75,000, Windsor, Berkshire
- Production Manager Major Players £30000 - £35000 per annum, London
- Coco de Mer launches X-rated ad with Rankin and TBWA
- Fallon introduces stuffed duck to launch Cadbury Puddles
- Betfair to call £15m European media review
- Dave Bedwood to leave M&C Saatchi
- Five black Pencils awarded at D&AD 2015
- Wonga rebrands as 'transparent and responsible' lender after hiring Fold7