Coke mulls Olympic vending machine tie-up with Visa
Coca-Cola, a worldwide sponsor of the London 2012 Olympic Games, is in talks with fellow sponsor Visa to introduce cashless payment vending machines to the UK during the Games, within the Olympic park.
Sanjay Guha, marketing and Olympics director, Coca-Cola Northwest Europe and Nordics (NWEN), said the brand was looking at an "execution" with Visa and the "opportunity to create cashless payments on vending machines" during the Olympics.
James Eadie, head of Olympics, Coca-Cola GB, said: "The technology is already available today and we are in conversation with Visa over the Olympic park and how it would work."
Visa is already working with two other Olympic sponsors. It struck a partnership with Lloyds TSB in May that included a tie-up with Samsung's Near Field Communication (NFC)-ready handsets to promote cashless payments in the run-up to the Olympics.
Samsung is expected to issue the handsets to athletes and to put them on general sale.
Coca-Cola started the introduction of contactless payment vending machines in Belgium and Luxembourg at the end of last year, partnering with technology company PingPing to implement the system. Using NFC, consumers can hold a "tag" – a sticker on the back of their mobile phone – in front of a reader to pay for purchases.
Follow @LoullaMae_ES on Twitter
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Junior Managing Director - Branded Content and Experiential Agency Bamboo Crowd £80000 - £90000, London (Central), London (Greater)
- Account Director / Senior Account Director - Innovative Advertising Agency Bamboo Crowd £55000 - £65000, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review