Moneysupermarket launches Groupon rival

By Sarah Shearman, marketingmagazine.co.uk, Thursday, 13 October 2011 08:30AM

MoneySupermarket, the largest UK comparison site, is entering the daily deals market, competing against the likes of Groupon and LivingSocial.

MoneySupermarkets: rolls out online deals service

MoneySupermarkets: rolls out online deals service

It has launched a new MoneySupermarket Local Deals section, offering discounts of up to 90% on a range of products and experiences in seven UK cities.

The service will send a weekly email to consumers, listing the deals. Deals at launch include luxury hotel stays, polo classes and hair and beauty treatments.

According to MoneySupermarket, one in five people make purchases through a daily or local deals service. It is planning on expanding the service to other UK cities in the coming months. 

The daily deals market is overcrowded, and while Groupon and LivingSocial have so far stolen a march, it is an area that Google, BP and Airmiles have moved into recently.

Facebook, however, which began a trial of a Daily Deals service in the US, recently pulled its service after just four months.

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This article was first published on marketingmagazine.co.uk

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