Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Thursday, 13 October 2011 10:35AM
PS3: Sony takes action following hacking attempts
The brand said its PlayStation Network, Sony Entertainment Network and Sony Online Entertainment Network had detected a "large amount of unauthorised sign-in attempts" on accounts globally.
Approximately 93,000 accounts were compromised, which Sony said is "less than one tenth of one percent" of its users on the affected networks.
Sony has locked these accounts temporarily and has reassured consumers that "credit card numbers associated with these accounts are not at risk as a result of these unauthorised attempts".
Sony said it is continuing to investigate the extent of unauthorised activity on any of the effected accounts.
Sales of Sony PlayStation 3 slumped by 600,000 in July, the lowest figure recorded in two years, after hackers accessed the personal data and possibly credit card details of around 200 million users in the spring.
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This article was first published on marketingmagazine.co.uk
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.