Adland shows its support for Unicef famine appeal
Fallon, Albion and Leo Burnett are among the UK advertising agencies backing Good for Nothing's 50/50 Make or Break campaign, as part of Unicef's famine relief for East Africa.
Social innovation lab Good for Nothing, in collaboration with Made by Many, started the 50/50 campaign for Unicef, which aims to launch 50 projects in 50 days to raise £1m for East Africa.
Leo Burnett, Dentsu London, Albion, JWT, Sapient Nitro, Fallon, Grey London, Arnold Wordwide have all shown their support by launching various projects.
Albion has created a Swearjar app for Twitter, which tracks swearing on the microblogging site and charges users £1 per swear. The project, which launched on Friday, has so far raised £631.19.
Fallon has teamed up with Ed and Tom from the Chemical Brothers and their collaborators Flat Nose George’s Adam Smith & Marcus Lyall, to create an exclusive piece of digital content. Users are encouraged to watch, download and share the mix and donate to the campaign. The project launched today (17 October) has raised £100.
JWT, which has yet to launch its project, will ask people to make a request for something like a great chilli jam recipe, in return for a donation to Unicef.
The appeal currently has 40 projects running and has raised £8,082.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- Assistant Digital Fundraising Manager Spotlight Recruitment £34000 - £36000 per annum + great benefits, London
- Senior Media Planner - Exciting Mix of Clients Lipton Fleming £25000 - £30000 per annum + excellent benefits package, London
- Business Development Manager Forster c. £40k + benefits, London Bridge Station, London (Greater)
- Affiliate Manager SAVVY Media Ltd £30-40K, London (Greater)
- PPC Account Manager SAVVY Media Ltd £30-40K, London (Greater)
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood