The Guardian calls ad pitch
By Matt Williams, campaignlive.co.uk, Thursday, 20 October 2011 08:00AM
Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer newspapers.
It is understood that Bartle Bogle Hegarty and Rainey Kelly Campbell Roalfe/Y&R have been shortlisted to pitch, alongside the newspaper group's incumbent ad agency Wieden & Kennedy.
The pitch is thought to involve a significant branding project for Guardian News & Media. A spokeswoman said: "This is a particular project around the brand and W&K remains the day to day incumbent."
Pitches for the business are expected to take place before the end of the year.
David Pemsel, the former ITV group marketing director, has been hired as a strategic consultant to oversee the process. Pemsel, a former managing partner at St Luke’s, left ITV in October 2010 after five years overseeing the broadcaster’s marketing team.
W&K has been the incumbent on The Guardian’s advertising business since August 2006, when it beat The Red Brick Road in a pitch. A year later, it won The Observer ad account from Mother.
Although the newspaper group spends just £2 million on advertising, its account has been prized as a creative opportunity since BMP’s famous 1986 "points of view" commercial.
W&K has created a number of high-profile TV campaigns, predominantly to back specific supplements or promotions. Last year, it created the animated "gola mondo" campaign to promote The Guardian and The Observer’s coverage of the Fifa World Cup.
The pitch follows a recent coverprice increase at The Guardian and the launch this week of its iPad edition.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Interim Marketing Manager Blue Skies Marketing Recruitment £35,000 to £45,000, Bagshot
- Senior Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant