Lemsip mocks 'man flu' with James Brown soundtrack
Lemsip, the Reckitt Benckiser (RB)-owned cold and flu brand, has launched a tongue-in-cheek Facebook campaign ridiculing "man flu".
The Facebook campaign features two DIY videos, into which consumers can upload a picture of one of their Facebook friends.
The profile image is placed in a pre-recorded creative, which shows a man lying on a sofa in his pyjamas with a thermometer in his mouth.
The soundtrack features "It's a Man's World" by James Brown. The lyrics have been changed to "This is a man's flu, but it would be nothing to a woman or a girl".
The campaign launched this month and runs until March.
Refik Oner, category marketing director, health and personal care, RB UK, said: "We are really excited about this campaign. It is fun, really creative and something completely different.
"The Winter months are tough – they are dark and cold and most people suffer from at least one cold or flu virus.
"This Facebook video will make people laugh, give them an opportunity to share with friends, and reinforce the Lemsip brand messages at a time when people need reliable winter remedies."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Marketing Manager - Publishing Partners Portfolio Recruitment Revolution Excellent Salary + Company Benefits Package, Oxford, Oxfordshire
- Marketing Manager JV Recruitment £32000 - £38000 per annum, Benefits: Benefits, Greater Manchester
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch