MG OMD appointed to handle DWP communications task
By Katherine Levy, campaignlive.co.uk, Thursday, 20 October 2011 11:40AM
The Department for Work and Pensions has chosen Manning Gottlieb OMD to handle the communications planning for a major new pension initiative.
Manning Gottlieb OMD won the business after a pitch through COI that also involved the DWP roster agencies MEC and PHD.
MEC looks after the work for the DWP's Jobcentre Plus initiative, while PHD is responsible for work relating to benefit fraud.
A DWP spokeswoman said: "We will be launching a campaign to communicate information to people who will be automatically enrolled into a workplace pension from October 2012 to help them save for their retirement."
Creative will be overseen by DDB UK, which has previously handled pensions-related activity for the DWP.
The DWP has also worked with other COI roster creative agencies, such as Cheethambell JWT, on a project-by-project basis, but recent advertising activity has been minimal due to cuts in government spending.
The last major DWP activity broke last year to highlight the consequences of benefit fraud through a TV campaign. Cheethambell created the ads, which featured actors playing people who thought they could get away with cheating the benefits system.
The DWP's pension initiative is the latest to be signed off for ad support following the Department of Health's Change4Life initiative and a Ministry of Defence campaign focusing on recruiting reserves to the armed forces.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Account Director Brand Recruitment £45000 per annum, Cambridge
- SAM Twist Recruitment £32000 - £38000 per annum + great benefits, City of London
- Senior Digital Consultant - Award Winning PR Agency - Big Brands, Central London Capstone Hill Search £65,000 , W1G 0PW, London (Greater)
- Client Partner The Great & The Good £100000 per annum + significant benefits , London
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool