By Matt Williams, campaignlive.co.uk, Thursday, 20 October 2011 12:10PM
The pair join the agency this week and will work across a range of clients. They will report to Darren Bailes, the executive creative director of VCCP.
McCall and Dorey had been at W+K since December 2004, working on Nike, The Guardian, Yakult and Honda.
Their Honda work includes the "Honda spotting" TV ad and a campaign celebrating the automotive brand's involvement in the Isle of Man TT race.
More recently, McCall and Dorey spent the majority of their time working on Nokia, creating the "dot" ad, which set a new Guinness World Record for the "world's smallest stop-motion animation character in a film". W+K has since lost its Nokia business.
Bailes said: "Mark and Rich are full of bright ideas. They'll help strengthen our work across the board."
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.