Beta nets Nuffield integrated account
By Matt Williams, campaignlive.co.uk, Thursday, 20 October 2011 12:05PM
Nuffield, the UK's largest health charity, has appointed Beta to handle its integrated advertising account.
Beta picked up the business without a pitch and will now work on a relaunch of the brand, starting with an overhaul of its website. The charity said that it plans to spend £4 million on advertising to back the relaunch.
Nuffield is a not-for-profit organisation that operates more than 200 facilities across the UK, including a number of private hospitals and health clubs.
The brand previously used Gyro on its advertising business. The agency started working on the account in September 2009, and oversaw a repositioning of Nuffield to help promote it as a one-stop destination for healthcare, fitness and wellbeing.
David Grint, the Nuffield group marketing director, said: "We have been hugely impressed by Beta's integrated capabilities and look forward to working closely with it across a range of projects."
This article was first published on campaignlive.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK