WPP revenues up by 9% in third quarter
WPP has reported a 9% growth in revenue to £2.4bn for the third quarter in today's trading update.
In the first nine months of 2011 revenue rose by 7% to £7.1bn, although a slowdown in the growth rate in the US was offset by faster growth in the UK, Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe.
Revenue in the third quarter rose from £2.2bn to £2.4bn year on year, driven by new business, which grew to £1.4bn in the quarter, up from last year.
New business included Rainey Kelly Campbell Roalfe/Y&R's BBC and Cheltenham & Gloucester win and Maxus' Barclay's account.
Revenue from the UK improved significantly in the third quarter growing by 8.9% to £285m, compared with a growth of 6.6% in the second quarter and 7.7% in the first.
Western Europe also saw a healthy growth of 13% up from £519m to £587m year on year.
In contrast the US's third-quarter growth slowed from a growth of 6.1% growth in quarter two to 4.6% growth in the third quarter.
WPP's consumer insight business just about grew by 0.7% while advertising and media grew by a healthy 12.5% compared with 11.4% in the second quarter and 12.2% year to date.
Digital and interactive revenues continued to grow although at a slow rate of 0.7% from last year but accounted for almost 29% of total revenue and in line with WPP's objective for it to reach 35%-40% in three to four years.
WPP forecasts 2012 will not necessarily be a challenging year, with advertising expenditure bolstered by the promising London Olympics, the European Football Championships and the US Presidential Election, all of which is expected to add another 1% or so to spending levels.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- Account Director Purple Consultancy £55000 - £60000 per annum, London
- Account Manager Purple Consultancy £28000 - £34000 per annum, London
- Graphic Web Designer Purple Consultancy £25000 - £28000 per annum, London
- Digital Creative Director Network Career Consultants £80000 - £100000 per annum, City of London
- Freelance Junior/Middleweight Designer Purple Consultancy £150 - £200 per day, London
- ASA receives 240 complaints about Sainsbury's Christmas ad
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- DigitasLBi is on hunt for new media leader as Ling exits