Nintendo to make first ever loss following 3DS flop
Nintendo is predicting its first ever annual loss in its current financial year as it struggles to cope with the growing popularity of games on smartphones and tablets.
The Japanese company is predicting a loss of 20 billion yen (£164m) for the year ending March 2012, following the flop of its 3DS handheld computer.
Following a disappointing launch of the 3DS in March the company slashed prices by up to 40% in August, but sales are still a long way off the targets it set itself.
Sales rose to 2.36 million units in the July to September period, up from 710,000 units in the previous quarter, after the company set its sights on selling 16 million units of the 3DS in the financial year.
The failure of the 3DS has been brought about as a consequence of devices including Apple smartphones running increasingly sophisticated games.
Last week it emerged Nintendo UK had handed marketing director Dawn Paine extra managerial responsibilities as it moves to put the customer at the centre of its strategy and provide a conduit for cross-departmental projects.
Follow Matthew Chapman at @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Universal Pictures poaches Nintendo marketing director
- Nintendo readies app store
- Brand Health Check: Nintendo
- Microsoft partners with media brands for Xbox TV ads
- Apple marketer given $60m share options to stay
- Microsoft ads showcase social impact of Kinect
- Nintendo puts marketing to fore with Paine promotion
- Nintendo to slash prices of the 3DS by a third
- BP forecourts sell Nintendo 3DS
- Nintendo 3DS to miss Christmas sales period
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.