Marketing veteran Philip Almond exits Diageo in shake-up
Philip Almond, the global marketing director for Baileys, has left Diageo after 17 years, as part of the drinks company's ongoing restructure.
Almond, who held the position of GB marketing director between 2006 and 2009, also worked as UK marketing director for Burger King when it was owned by Diageo in the early 2000s.
Almond, who has yet to secure another position, told Marketing he was ‘looking forward to a new challenge’.
His duties will be covered by John O’Keeffe, Diageo’s former managing director of Russia and Eastern Europe, who has the new role of global category director for beer and Baileys.
Meanwhile, Diageo is close to completing a comprehensive agency-review process. Each brand will subsequently be assigned an agency from the advertising, digital/social, PR and below-the-line disciplines for the Western Europe region.
Matthew Barwell, Diageo’s consumer marketing and innovation director for Western Europe, said the strategy would result in less duplication and create efficiencies.
‘This will mean we’ll get bigger, better ideas and more integrated work with the very best people,’ he added.
As a result of its restructure, Diageo has moved from running campaigns on a country basis to a regional model, to enable it to shift investment to faster-growing areas.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Category Manager Ball & Hoolahan £50,000 + Car/Car Allowance, South East England / London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film