ActionAid appoints WPN to child sponsor campaign
ActionAid, the global anti-poverty charity, has appointed Watson Phillips Norman to handle the child sponsor campaign resigned by OgilvyOne earlier this year.
WPN will be responsible for digital, DRTV and direct mail activity for the campaign, which is ongoing.
ActionAid is in the process of selecting a retained direct marketing agency.
WPN's win comes seven months after OgilvyOne resigned the business due to "creative differences" over the "future direction" of the charity's campaign.
OgilvyOne had been working on the account for less than a year, having been appointed to the account in April 2010 to attract more child sponsors in the UK to support communities in the Third World.
Four months before the WPP agency resigned, ActionAid announced a change in its marketing strategy to focus on a supporter recruitment campaign, emphasising the benefits for supporters rather than the need for money.
The campaign which launched in January, aimed to use supporters' experiences as to encourage new donors, fundraisers and volunteers to campaign for its cause.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Designer - Suffolk ASG £25,000, Suffolk
- Point of Purchase Manager Stopgap £45000 per annum, West Midlands
- Senior Brand Manager Stopgap £45000 - £55000 per annum, West Midlands
- Brand Leader Purple Consultancy £55000 - £65000 per annum, Geneva
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Argos reviews £55 million ad account
- Evian tops YouTube 2013 ad leaderboard