Boots sticks with comedy Christmas strategy
Boots is sticking with its comedic "here come the girls" theme for this year's Christmas advertising campaign, which is themed around the importance of women.
The TV ad, which launches tonight (November 3), portrays the girls as action-heroines as they transform their neighbourhood from a suburban street into a winter wonderland with "speed, skill and glamour".
The campaign, created by ad agency Mother, is designed to show Christmas would not happen without the influence of women, who carry out laborious tasks including secretive shopping missions and marathon wrapping sessions.
The 60-second television spot will launch at 8.15pm during ITV and Channel 4 during Emmerdale and Beeny's Restoration Nightmares.
Boots introduced comedy to its Christmas campaigns last year with ads that sought to bring together health and beauty in one ‘brand voice’ for the first time.
The brand introduced its "here come the girls" positioning four years ago.
Follow Matthew Chapman at @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires