Hotline: Northern & Shell signs deal with Shop Direct Group

campaignlive.co.uk, Friday, 11 November 2011 12:00AM

Northern & Shell, home to Channel 5, the Daily Express and OK!, has signed a content deal with Shop Direct Group, the owner of Very.co.uk.

The deal, brokered by Carat, includes Very.co.uk sponsoring Home & Away and the creation of the "V Team Makeover", a series of three-minute ads featuring the team styling a member of the public.

This article was first published on campaignlive.co.uk

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