Ann Summers drives model vote with two-minute Towie ad

By Daniel Farey-Jones,, Friday, 11 November 2011 09:00AM

Ann Summers has created a two-minute TV ad, featuring the 10 finalists in its lingerie model competition, to drive voters to an online poll.

The ad was created in-house with media planning and buying by Goodstuff, which was reappointed by the adult retailer in the summer.

It was directed by Dominic O'Riordan and produced by Dolly Course for ITN.

Goodstuff placed the ad in this Wednesday's finale of ITV2's 'The Only Way Is Essex', which currently has the highest percentage of viewers watching while simultaneously on a digital platform, according to Goodstuff founding partner Andrew Stephens.

The ad is also the centrepiece of the website on which people can vote for their favourite model. The winner will front Ann Summers 2012 campaign.

The campaign will run throughout November and December on TV, online and in stores.

The 10 women in the ad were found in a nationwide model search this summer and picked by a panel of Ann Summer CEO Jacqueline Gold, Look magazine fashion director Zoe Aird and ITV2 brand manager Rhonda Mangat.

Follow Daniel Farey-Jones on Twitter @danfareyjones

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs