Barclaycard introduces new strapline in Christmas campaign
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign in seven years.
Created by BBH, the Christmas ad campaign, which launches today (14 November), includes the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system.
An outdoor ad features a woman carrying a Christmas tree, with the text reading: "Getting it home is never easy. Paying for it quickly is."
The ad will also run across press and online, including a Facebook page with helpful hints to manage spending over Christmas.
Walker Media handled the media planning and buying, while Dare created the digital work.
Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year a bit easier. By making budgeting and payments easier, we'll help our customers get on with what's important to them.
He added: "The new campaign will cover the broad spectrum of products and services we offer our customers, helping raise awareness of Barclaycard as a payments provider, and build relevance and consideration with our audience."
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- SEO & PPC Manager Fashion & Retail Personnel Consultancy £30000 - £35000 per annum, London (Central), London (Greater)
- Video Advertising Strategist Ultimate Asset £40000 - £55000 per annum + excellent benefits, London (Central), London (Greater) / London (South), London (Greater)
- Account Manager- Sports Ultimate Asset £35000 - £40000 per annum + excellent benefits, South East England / London (Central), London (Greater)
- Digital Graphic Designer Fashion & Retail Personnel Consultancy £24000 - £26000 per annum + benefits , London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film