Olympic legacy campaign aims to find spaces for young people

By Sarah Shearman, brandrepublic.com, Tuesday, 15 November 2011 01:46PM

Somewhereto_, the London 2012 Olympic Games legacy project, is rolling out a digital and experiential campaign to help young people find spaces to take part in sport, art and music.

Somewhereto_: campaign features free runners at 10 Downing Street

Somewhereto_: campaign features free runners at 10 Downing Street

The campaign, created by integrated agency The Tailor of Shoreditch, involves a number of experiential events to encourage young people to take over spaces and take part in activities, such as dance, photography, skating, football or playing in a band.

The activity will then be filmed and uploaded to various social media channels, with a view to creating a viral campaign. It will be supported online with a website encouraging local space owners to open up spaces to young people.

It is believed there will also be an iPhone app with a somewhereto_ branded frame for users to capture the activity.

It kicked off the campaign by filming free runners at 10 Downing Street.

The activity will run until September 2012 and forthcoming events include The Clothes Show Live and the Olympic test events. It also plans to host "dream space" events in other locations, potentially the BT Tower in London, Blackpool Tower and the Eden Project in Cornwall.

Somewhereto_ is run by youth engagement agency Livity, in partnership with Channel 4 Education and funded by Legacy Trust UK.

Follow Sarah Shearman on Twitter @shearmans

This article was first published on brandrepublic.com


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs