Agencies line up for Birds Eye account

By Sara Kimberley, campaignlive.co.uk, Thursday, 17 November 2011 08:00AM

Birds Eye is looking to appoint its first retained UK direct and digital agency.

Birds Eye: looking for below-the-line support

Birds Eye: looking for below-the-line support

The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat.

The appointed agency will be expected to work across direct marketing, digital and experiential marketing.

In September, Birds Eye called a review of its digital business, held by Glue Isobar, but has widened its search to include direct marketing and experiential activity.

Birds Eye’s current TV advertising activity features "Clarence" the stuffed polar bear, voiced by the actor Willem Dafoe. The ads, created by AMV, show Clarence popping up unexpectedly in places such as a freezer and on holiday.

At the beginning of the year, Birds Eye appointed Cadbury’s Margaret Jobling as its marketing director.

Birds Eye was unavailable for comment.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London