ITV could scoop £18m from X Factor final
By Maisie McCabe, campaignlive.co.uk, Thursday, 17 November 2011 10:45AM
The X Factor final could bring in more than £18 million in ad revenue for ITV this year, as media agencies predict that spots in the last two shows could go for around £200,000.
Although audience figures have declined slightly year on year, brands such as Müller, Marks & Spencer, John Lewis and Yeo Valley have continued to use its high-profile ad slots for their big Christmas campaigns.
ITV has not yet confirmed how it will schedule the series final, but media agencies expect it to follow the format of recent years with two-hour shows on Saturday 10 December and Sunday 11 December.
Although the price of spots will depend on which break they are in, the position in the break and whether they are included in any share deals, media agencies have been told they will be charged 50 per cent above the usual price.
TV ad revenue is expected to decline by 2 per cent year on year in the fourth quarter. The X Factor and I'm A Celebrity ... Get Me Out Of Here could boost ITV's performance but, earlier this week, the broadcaster said revenue could be down by as much as 10 per cent in December.
This article was first published on campaignlive.co.uk
- Web Project Manager (12 month FTC) Brand Recruitment £40000 per annum, Milton Keynes
- Multi Media Specialist Creative Recruitment £43000 - £45000 per annum, London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- Marketing Manager Ball & Hoolahan £70,000 + Car/Car Allowance , South East England
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance , South East England
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- BBH London promotes Caroline Pay to deputy ECD
- O2 launches 'walk' campaign with Ed Sheeran
- ASA bans 'strongly sexual' Giffgaff ad