Unilever chief Paul Polman plans 'beyond CSR'
Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business.
Polman said in an interview for the Forum for the Future charity that the plan is not ‘a CSR-type appendix’, but is at the heart of Unilever’s plan to double its turnover.
He said: ‘We have integrated [the plan] into our R&D programmes and into our brands. All of our brands have a product and economic [mission], but also a social mission.’
Unilever marked the first anniversary of its Sustainable Living Plan on 22 November. One of its targets is to halve the environmental impact of Unilever’s products.
This article was first published on marketingmagazine.co.uk
- Midweight Video Editor Digital Gurus £30000 - £35000 Per Annum, London
- Group Account Director Stopgap £60000 - £65000 per annum, London
- Junior + Middleweight Designer Purple Consultancy £23000 - £27000 per annum, London
- Senior Account Manager Major Players £30000 - £35000 per annum, City of London
- Midweight Flash Designer Purple Consultancy £240 per day, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media
- Haig Club launches David Beckham ad